Peel Roleplay was proud to exhibit at the Association for the Study of Medical Education (ASME) Annual Scholarship Meeting 2025 last week. Held from July 1st to 3rd at the Edinburgh International Conference Centre (EICC), this year’s conference, themed “The A’s of ASME: AI, Assessment & Agency,” brought together educators, researchers, and healthcare professionals to explore the evolving landscape of health professions education.
Attendees were warmly welcomed at our exhibition stand to meet Jae Collins, our Simulated Patient Lead, and learn more about Peel Roleplay’s contributions to medical education. With over a decade of experience in providing high-quality simulated patient services, Peel Roleplay supports institutions in enhancing learner engagement, communication skills, and empathy through realistic roleplay scenarios.
“We were excited to connect with both familiar faces and new colleagues at ASME 2025,” said Jae. “The conference was a fantastic opportunity to share insights, discuss innovations, and collaborate on advancing simulation-based education.”
The ASME ASM 2025 offered a dynamic programme featuring keynote lectures, workshops, and symposia focused on integrating artificial intelligence, refining assessment methods, and empowering learners within healthcare education.
Peel Roleplay is committed to supporting the development of healthcare professionals through immersive, learner-centred experiences- we enjoyed engaging with the ASME community and contributing to the ongoing dialogue on excellence in medical education.
For more information about the conference and plans for 2026, visit ASME ASM 2025.

